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Shannen Lee
Product Designer

Structure first, polish included.

Hello there! I'm Shannen, a product designer based in Singapore.
I love untangling complex systems and turning them into clean, intuitive experiences.

Over the past 9 years, I’ve designed for both B2B and B2C platforms including cybersecurity tools, cloud services, embedded insurance products, and e-commerce experiences.

I'm most in my element when the problems are messy, the users are real, and the systems need to scale. Bonus points if I get to remove a few too many clicks along the way.

Past Work 01

Fixing Support Portal Pain Points

From chaos to clarity
Rebuilt a disjointed support portal into a streamlined, user-friendly platform reducing complaints by 50%+.

Fixing Support Portal Pain Points.png

Past Work 02

Cutting Friction in Tenant Setup

Less drop-off, more done
Redesigned the partner onboarding flow to simplify tenant creation and reduce drop-offs resulting in a 15% increase in successful setups.

Past Work 03

Making Deals Easier to Find

Cleaner flows, smarter shopping
Streamlined brand and deal discovery to improve shopping UX, while boosting engagement through community features like reviews, forums, and rewards.
Automated key marketing tasks and content creation, saving ~3 hours per person daily and reducing manual errors.

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