Carousell App Case Study Personal Project, 2018

 

Why Redesign Carousell App?

I decided to become a minimalist, and I had too many possessions. This is how I installed Carousell on my iPhone. And yes, I just couldn’t sit down and use the app as itself.

 

What Flows I Want To Improve?

The project came from my personal experience as a first time user (seller side), so I tackled two flows below where I was struggling:


1. On boarding; sign up
2. Listing a product as a seller and editing

 

Redesign Objectives

1. Eliminate the confusing moments and solve for pain points

2. Ease of use flows

3. Prompt important actions that drives business goals

 

 

This case study was shared on Medium. If you want to see more details of this project click here.

Defining The Problems

Ideating The Solution

Usability Testing 01

 

I created the Lo-Fi UI mockup of my proposed solutions using Sketch and used InVision to make a clickable prototype. I tested the prototype with 6 new interviewees and each took around 20 minutes (6 tasks).

Scenario; Today, you are Emily and you have used sunglasses that you would like to sell. Your friend told you about an app called Carousell where you can sell your items fuss free so you decided to try it.

Usability Testing 02

 

As I found some problems and ideas after usability testing. I decided to improve the prototype.

I tested the new prototype with 4 interviewees.

Validation (Success Rate)

Pain Point MetricsPain Point Metrics

Before

Usability Testing 1

Usability Testing 2

Having a positive response to welcome screen Choosing the right category Finding the ‘edit’ button easilyChanging photo sequence 

2/8

2/8

3/8

2/8

3/6

4/6

5/6

5/6

3/6

4/6

5/6

5/6

This case study was shared on Medium. If you want to see more details of this project click here.

© 2020 by SHANNEN LEE

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