Carousell App Case Study Personal Project, 2018
Why Redesign Carousell App?
I decided to become a minimalist, and I had too many possessions. This is how I installed Carousell on my iPhone. And yes, I just couldn’t sit down and use the app as itself.
What Flows I Want To Improve?
The project came from my personal experience as a first time user (seller side), so I tackled two flows below where I was struggling:
1. On boarding; sign up
2. Listing a product as a seller and editing
Redesign Objectives
1. Eliminate the confusing moments and solve for pain points
2. Ease of use flows
3. Prompt important actions that drives business goals
This case study was shared on Medium. If you want to see more details of this project click here.
Defining The Problems
Ideating The Solution
Usability Testing 01
I created the Lo-Fi UI mockup of my proposed solutions using Sketch and used InVision to make a clickable prototype. I tested the prototype with 6 new interviewees and each took around 20 minutes (6 tasks).
Scenario; Today, you are Emily and you have used sunglasses that you would like to sell. Your friend told you about an app called Carousell where you can sell your items fuss free so you decided to try it.
Usability Testing 02
As I found some problems and ideas after usability testing. I decided to improve the prototype.
I tested the new prototype with 4 interviewees.
Validation (Success Rate)
Pain Point MetricsPain Point Metrics
Before
Usability Testing 1
Usability Testing 2
Having a positive response to welcome screen Choosing the right category Finding the ‘edit’ button easilyChanging photo sequence
2/8
2/8
3/8
2/8
3/6
4/6
5/6
5/6
3/6
4/6
5/6
5/6
This case study was shared on Medium. If you want to see more details of this project click here.