Carousell App Case Study Personal Project, 2018
This case study was shared on Medium. If you would like to explore more details and delve into the complete process of this project, you can access it by clicking here.
Note: This case study was conducted in 2018, so the findings may no longer be applicable or accurate due to the potential changes in the evolution of Carousell since then.
Why Redesign the Carousell App?
I decided to embrace minimalism and realized I had accumulated too many possessions. That's when I installed Carousell on my iPhone. However, I found the app experience lacking and felt the need to redesign it to better suit my needs.
Flows to Improve:
The project was inspired by my personal experience as a first-time user on the seller side. I identified two specific flows where I encountered challenges:
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Onboarding and Sign-Up: Enhancing the process of creating a new account and getting started on the platform.
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Listing a Product as a Seller and Editing: Streamlining the process of creating product listings and making subsequent edits.
Objectives of the Redesign:
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Eliminate Confusion and Address Pain Points: The aim is to remove any confusing or frustrating moments that users may encounter while using the app.
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Improve Ease of Use: Enhancing the overall user experience by making the app more intuitive and user-friendly.
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Prompt Important Actions: Encouraging users to take key actions that align with the business goals of Carousell.
By focusing on these objectives, the redesigned app aims to provide a more seamless and enjoyable experience for users, while also driving the desired business outcomes for Carousell.
Defining The Problems
Ideating The Solution
Usability Testing 01
For the usability testing, I developed a Lo-Fi UI mockup of my proposed solutions using Sketch and created a clickable prototype using InVision. The prototype was tested with 6 new interviewees, and each session took approximately 20 minutes to complete, involving 6 specific tasks.
Scenario: In this scenario, you assume the role of Emily, who wants to sell a pair of sunglasses. You have heard about an app called Carousell from a friend, which offers a hassle-free way to sell items. Motivated by this recommendation, you decided to give Carousell a try.
Usability Testing 02
Following the initial usability testing, I identified several issues and gathered new ideas for improvement. Based on these findings, I made revisions to the prototype.
To validate the changes and gather further feedback, I conducted usability testing with 4 additional interviewees.
Validation (Success Rate)
Pain Points
Before
Usability Testing 1
Usability Testing 2
Responding positively to the welcome screen
Selecting the appropriate category
Locating the 'edit' button with ease
Adjusting the photo sequence
2/8
2/8
3/8
2/8
3/6
4/6
5/6
5/6
3/6
4/6
5/6
5/6
This case study was shared on Medium. If you would like to explore more details and delve into the complete process of this project, you can access it by clicking here.