Grab App Redesign Personal Project, 2017

​

Overview

Grab’s original brand color is green and it helps to distinguish those taxies belonging to Grab’s own easily. Green is nice color but I got some ideas reading some articles recently on “What color is the safest color for cars?”

​

Research

“Yellow taxis have fewer accidents than blue taxis. Statistical analysis of data collected over three years from a taxi company in Singapore suggested that after ruling out other possible factors such as driver error, the higher visibility of the colour yellow makes it easier for other drivers to avoid getting into accidents with yellow taxis, leading to a lower accident rate. On average, yellow taxis were involved in 6.1 fewer accidents per 1,000 taxis per month— 65.6 compared with 71.7 for blue taxis.” says NUS study.

​

Color Decision

In short, color yellow is the safest color according to my research hence why don’t we just use yellow? As mentioned above safety matter is the strongest reason for me to choose yellow color. Just an interesting instance to support this, you can effortlessly notice that yellow lines on the black colored cement road and it matches very well to make each other more outstanding for people's alert. Add on, color yellow just brings optimism to my mind as always. It is another reason choosing yellow that Grab is involved in sharing economy having enormous optimistic potentiality in society to let people live one another.