Design?
When we think about design, what comes to mind? For me...
Design is about teamwork.
It's a collaborative effort that thrives on the collective expertise and creativity of a team. Throughout my career, I've realized that no product or design can be accomplished alone. Great products are the result of cohesive teamwork.
Design is discipline.
It's a mindset that should permeate every aspect of an organization. We are all designers, whether we consciously embrace it or not. Even non-design decisions have an impact on customer service and user experience. As a CFO or any other role, your decisions shape the overall design of the business.
Design is smart business.
By involving users in a smart way, through prototyping, iteration, feedback, and market testing, we reduce risks. Design becomes a powerful tool to mitigate uncertainties and make informed decisions that lead to successful outcomes.
Process
I follow a Design Thinking methodology. This approach provides a solution-based framework for problem-solving. It begins by deeply understanding user needs, reframing problems in human-centric ways, generating a multitude of ideas through brainstorming, and adopting a hands-on approach with prototyping and testing. This methodology allows me to tackle complex problems effectively and deliver user-centered solutions.
Research
Define goals
Interviews
User interviews
Identify pain-points
Card sorting
Ideate
Brainstorming
Information architecture
User flows
Wireframe
Mockups
Sketching
Design
Prototype
User interface
Test
Usability testing
A/B testing
Metrics
User surveys